The mere fact they signed The Rock to such a massive deal and are building (or will build) towards Rock v Cena essentially tells you that:
1) The casual fan has basically given up watching WWE altogether
2) Cena has faced and beaten every fucking major star in WWE (except Undertaker) in the last 4 years
3) WWE can't sell Cena vs anyone else (except Undertaker) to the masses because it's been done before too often
Which begs the question: Why Rock and not Undertaker?
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