http://espn.go.com/nba/story/_/id/85...0-second-clock

NEW YORK -- The NBA is taking steps to cut down on pregame handshakes and rituals that have become popular with players in recent years. Starting this season, as soon as player introductions are finished, there will be 90 seconds put on the game clock, and teams will be expected to be ready for tipoff after that time.
Why not just have a hard and fast tipoff time? Seems like that'd be easier for TV.