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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here (http://www.brandkeys.com/whatwedo/custompub.cfm#sports) to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2006 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:


Major League Baseball
Top Five
1. Boston Red Sox
2. Houston Astros
3. New York Yankees
4. Cleveland Indians
5. Atlanta Braves (tie)
St. Louis Cardinals (tie)

Bottom Five
16. Texas Rangers
17. Kansas City Royals (tie)
Florida Marlins (tie)
18. Pittsburgh Pirates
19. Colorado Rockies
20. Baltimore Orioles (tie)
Tampa Bay Devil Rays (tie)


National Football League
Top Five
1. New England Patriots
2. New York Giants
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Indianapolis Colts

Bottom Five
20. Detroit Lions
21. Arizona Cardinals
22. Oakland Raiders
23. Cincinnati Bengals
24. Houston Texans


National Basketball Association
Top Five
1. Detroit Pistons
2. San Antonio Spurs
3. New Jersey Nets
4. Los Angeles Lakers (tie)
Dallas Mavericks (tie)
Phoenix Suns (tie)
5. Miami Heat

Bottom Five
19. Orlando Magic
20. Toronto Raptors
21. Golden State Warriors (tie)
New York Knickerbockers (tie)
22. Charlotte Bobcats
23. Atlanta Hawks


National Hockey League
Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Philadelphia Flyers
4. Toronto Maple Leafs
5. Dallas Stars (tie)
Ottawa Senators (tie)

Bottom Five
19. Nashville Predators (tie)
New York Rangers (tie)
20. Chicago Blackhawks
21. Columbus Blue Jackets
22. Mighty Ducks of Anaheim
23. Atlanta Thrashers

Those loyal NJ Nets fans are something else.

Kinda surprised the Cubs werent in the MLB top 5. For wallowing in suckage for so long, I dont know any Cubs fans who arent die hard about the team. Props to the Pistons and Wings though, my two Detroit teams.

How can the Lions be in the bottom 5? They keep going despite being the worst franchise in professional sports. I'd think GB would be in the top 5 too.

It measures fans love of the team in the immediate sense, not the way you and I would define "loyalty". Thats why all the winning teams are on top.

yea when i saw miami on it i knew it wasnt based on longevity at all.

Kinda like what I tell my wife when we (you know what) ^^

You really mean it for 5 seconds? Sorry, couldnt resist.

In my opinion:

Major League Baseball
Top Five
1. Detroit Tigers
2. Boston Red Sox
3. New York Yankees
4. St. Louis Cardinals
5. Philadelphia Phillies

Bottom Five
16. Texas Rangers
17. Milwaukee Brewers
18. Colorado Rockies
19. Tampa Bay Devil Rays
20. Kansas City Royals

National Football League
Top Five
1. New England Patriots
2. New York Giants
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Indianapolis Colts

Bottom Five
20. Tampa Bay Bucs
21. San Francisco 49ers
22. Arizona Cardinals
23. Detroit Lions
24. Oakland Raiders

National Basketball Association
Top Five
1. Detroit Pistons
2. Phoenix Suns
3. San Antonio Spurs
4. Dallas Mavs
5. L.A. Lakers

Bottom Five
19. New York Knicks
20. Portland Trail Blazers
21. Orlando Magic
22. Charlotte Bobcats
23. Atlanta Hawks

National Hockey League
Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Buffalo Sabres
4. Anaheim Ducks
5. Dallas Stars

Bottom Five
19. L.A. Kings
20. Phoenix Coyotes
21. Atlanta Thrashers
22. Chicago Blackhawks
23. Columbus Blue Jackets